ABOVE Brand Header

Elevated Design.
Deeper Purpose.

ABOVE is a purpose-driven clothing brand blending premium design with authentic mental health advocacy. We're seeking $20k-$50k to scale production, expand distribution, and build a global movement.

2024
Founded
$50k+
Early Revenue
500+
Community Members
ABOVE Brand
Keven Sellers, Founder of ABOVE
Our Story

Built from Adversity, Inspired by Growth

ABOVE was founded by Keven Sellers during one of the hardest chapters of his life. Through a journey of rebuilding, facing his past, and rising above adversity, he created a brand rooted in mental health, self-awareness, and healing.

Every piece is designed to feel intentional—a reminder of confidence, identity, and growth. We're not just making clothing; we're building culture and inspiring people to embrace who they are and reach their pinnacle.

Design Philosophy

Clean silhouettes, premium materials, and timeless basics—positioned between Zara and H&M.

Core Mission

Mental health advocacy, self-awareness, and personal transformation through intentional fashion.

Proof of Demand

Early Traction Validates Market Opportunity

ABOVE has already proven strong consumer demand through an entirely self-funded, organic launch with zero paid advertising.

30

Paid Orders

In first 3-day preorder window

200+

T-Shirts Sold

In three weeks post-launch

$7K+

Revenue Generated

At $35 price point

0%

Paid Advertising

Purely organic growth

"ABOVE validated strong consumer demand through an entirely self-funded, organic launch. A 3-day preorder window generated 30 paid orders within the first few days. Following the full release, the brand sold 200+ T-shirts over three weeks at a $35 price point, producing $7,000+ in revenue—achieved with zero paid advertising and driven solely by organic Instagram engagement."

Product & Market

Premium Positioning with Authentic Purpose

Design Excellence

Clean silhouettes and intentional design that rivals premium brands at accessible price points ($50-$180).

Authentic Mission

Founded on genuine personal transformation—not a marketing gimmick, but the brand's core DNA.

Community-Driven

Customers are advocates, not just buyers. Organic engagement rates 3x higher than industry average.

Featured Products

ABOVE Brand Campaign

Target Market

Primary Audience

Conscious consumers aged 18-35 who value authenticity, mental health awareness, and intentional fashion. They're willing to invest in quality pieces with meaning.

Market Opportunity

The global sustainable fashion market is projected to reach $12.6B by 2030. Purpose-driven brands are capturing premium valuations and customer loyalty.

Financial Projections

Path to Profitability

Month 3$30K
Month 6$75K
Month 12$200K

Equity Investment

5-15%

Full partnership with board representation and long-term upside potential.

Revenue Share

5-10%

Direct participation in revenue growth with flexible terms and lower dilution.

Convertible Note

12-month

Converts to equity at Series A or repays with interest if exit occurs.

Journey

ABOVE's Growth Timeline

2023: ABOVE Founded

Keven Sellers founds ABOVE during a transformative personal journey of rebuilding and self-discovery. The brand is born from a mission to create intentional fashion that empowers people to embrace their authentic selves and reach their pinnacle.

2024: Brand Launch

ABOVE officially launches with a self-funded, organic launch strategy. The brand immediately validates market demand through strong early traction and community engagement.

Early 2024: Community Events

ABOVE hosts a women's empowerment wellness event featuring a certified Pilates instructor, attracting 50 RSVPs and 30+ active participants. The event strengthens brand loyalty, expands the local community, and validates ABOVE's ability to convert brand storytelling into real-world engagement.

2024: Community Impact Initiative

ABOVE hosts a homelessness relief event with multiple business partnerships, donating food and clothing to people experiencing homelessness. Students from STRIVE Elementary write encouraging note cards to provide emotional and mental support.

Current: Athleticwear Launch

ABOVE is currently in the process of releasing an athletic wear collection for women. This expansion demonstrates the brand's ability to evolve while maintaining its core mission of intentional design and mental health advocacy.

New Collection

ABOVE Athletic: Elevating Women's Wellness

Expanding into athletic wear with the same intentional design philosophy and commitment to mental health advocacy.

Designed for Purpose

The ABOVE athletic collection combines premium performance fabrics with intentional design. Each piece is crafted to empower women in their fitness journey while maintaining the brand's core message of self-awareness and personal growth.

Community-Tested

Developed in collaboration with our community through wellness events and direct feedback. The collection reflects what our customers actually want and need in athletic wear.

Market Opportunity

The global athletic wear market is valued at $100B+ with 8% annual growth. ABOVE's purpose-driven positioning allows us to capture premium pricing and build customer loyalty.

ABOVE Wellness Event
Social Impact

ABOVE Gives Back: Homelessness Relief Initiative

ABOVE's commitment to mental health advocacy extends beyond fashion into meaningful community action. We hosted a homelessness relief event that brought together multiple businesses, community partners, and young change-makers.

Event Impact

ABOVE organized a comprehensive homelessness relief event featuring:

  • •Multiple business partnerships donating food and clothing
  • •Direct aid to people experiencing homelessness
  • •STRIVE Elementary 7th graders writing encouraging note cards
  • •Emotional and mental health support through youth engagement

Why This Matters

This initiative perfectly embodies ABOVE's mission. Mental health advocacy isn't just a brand message—it's a commitment to real action. By partnering with local schools and businesses, we're creating a ripple effect of compassion and demonstrating that purpose-driven brands can drive meaningful social change.

STRIVE Elementary students with encouraging note cards
Students participating in community impact initiative

Let's Build ABOVE Together

Join us in creating elevated design with deeper purpose. We're seeking strategic investors and partners who believe in purpose-driven fashion.

Keven Sellers, Founder & Creative Director

[email protected]